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In fact, an MQL has shown interest in your product , but is not yet ready to purchase it, so passing it on to the sales team would be a mistake. It needs to be worked on by the marketing department so that the purchase is finally made. . Steps to Convert an MQL to SQL The time has come to discover how to go from MQL to SQL, this process is called lead nurturing or lead nutrition and it consists of accompanying leads throughout the purchasing cycle. You have to first move from MQL to SQL and then become a client. It is the beginning of a new process, which seeks to build buyer loyalty so that they become the best ambassador your brand can have.
This conversion occurs after a series of actions that consist of delivering content that Mexico Phone Number Data adds value and advances them along the marketing funnel until they become a customer. Although it is a complex process and must be designed by a marketing expert, these are the steps that must be followed when designing your strategy to convert an MQL into an SQL . Analyze the purchasing process Each product has a purchasing process. There are purchases that are made on impulse, such as buying a bag of chips, and others that are much more complex,
Such as choosing a car. It is necessary to identify the process that a lead goes through until purchasing your product in your specific case. . Define the objectives of lead nurturing The aim is to achieve different objectives to know that a lead is prepared to continue advancing throughout the purchasing process. Normally this is new content or trying a product for free. . Design communications Different communications are designed in advance so that the lead progresses through the purchasing process. Different channels can be used. .
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發表於 2024-3-12 12:52:19