The Power of Previews Marketing Teasers for Impact

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Portable solar power, I find the mentions from Outdoor Life and National Forest Foundation to be particularly interesting. I’m also an amateur photographer, so the mention from Digital Camera World is also nice to see. You never know what publications will pique someone’s interest, so be sure to include any potential options on your site. Awards, ratings, and certifications Also found on the About page of the Jackery site is a quick overview of their certifications and awards. increase conversion rates - include awards and certifications - example from jackery Just like the media outlet mentions, these can be compelling for folks who are familiar with the field and help give your business credibility.


Extra points if your competition doesn’t have similar awards for comparison. Set expectations for the conversion process Many customers will feel more comfortable taking a conversion action if they know what’s coming next. If they’ve never worked Iceland Phone Number with your company before, this can help put them at least and, potentially, help prevent them from contacting your customer support prematurely or unnecessarily. For an ecommerce account, this might seem a little strange. Add a product to cart, check out, it shows up at your door, right? Not quite. How long will it take for you to package the product and get it in the mail? How long will it take once it’s there? Do you need to have someone ready to sign for the product or can it be dropped off at a door? increase conversion rates - communicate conversion path .




Eample from zok Source For lead generation, this is even more important. Once a prospect fills out a form, how long will it be before they hear from you? In what format will they hear from you: phone call, email, calendar invite? Do they need to have anything prepped for that point of contact and what are the steps after that touch point? When customers know what to expect, it’s easier for them to visualize working with you, making it more likely for them to convert. Include multiple ways for users to convert The conversion action you use will have a great impact on your conversion rates. A very common “best practice” with conversion rate optimization is to include only one call to action on your landing page. This is intended to help avoid confusion and provide only one way