Auditing your website! After all, your digital marketing efforts will be fruitless without a strong website. Use these digital marketing statistics to help grow your business with our free growth strategy template! 2024 digital marketing industry statistics Get a birds’ eye view of the digital marketing industry with these FAQs and stats. How big is the digital marketing industry? The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026.
The U.S. digital advertising and marketing market is currently Benin WhatsApp Number estimated at $460 billion. What is the growth rate of digital marketing? The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. Search accounts for 40.9% of the global digital advertising and marketing market. 63% of businesses have already increased their digital marketing budgets in recent years.
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On top of this, 94% of small businesses plan to increase their marketing spending in 2024. Between 2023 and 2024, there was a 10% growth rate in digital marketing budget spending across businesses. digital marketing statistics - callout of small business digital spending plans for 2024 What is the success rate of digital marketing? There is no one-size-fits-all answer to this question, but here are some stats to help point you in the right direction. PPC returns $2 for every $1 spent—resulting in a 200% ROI. Paid ad channels with the highest reported ROI rate are Facebook Ads and Google Ads. 49% of businesses say that organic search brings them the best marketing ROI. Email marketing returns $36 to $40 for every $1 spent.
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