Our challenge is to maintain this closeness

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When communicating around the webinar, don’t hesitate to show your faces! Not only is it more fun, but it also boosts registration rates. 4. Send the right content, at the right time At Plezi, like many companies, we like to maintain a close relationship with our customers, prospects and partners. During the pandemic, however, we were unable to meet at events. and to create a link, only through digital.

With our new prospects. In this article, we deal with the relationship Phone Number Data with prospects, but also think about humanizing all the contact points throughout the customer relationship, via different channels, such as billing with automation tools like iPaidThat. How we do it? Webinars, a new newsletter more adapted to our tone, a new welcome workflow, new emails for the Smart Campaign.




Paradoxically, it is also thanks to our personalized automations that we were able to keep in touch and establish a real closeness with our community. Because yes, the challenge for B2B marketers today is to do personalized digital marketing! Next are the different types of automations you can set up to create truly personalized marketing campaigns and increase your prospects’ engagement.