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Event stuff Events can be used to track interactions on a page after it has loaded. For example, if a user interacts with a form on your website, you can push an event. If any rules depend on this event value, the specified tag will fire. The code for the push event is as follows: So for the purchase page, if as an event, we would take the form code we have: and add: Now, any rule that has a trigger when the event value name is All tags will do this. In addition to the form submission event.
Here's another example: If the event is sent the cart has been abandoned tag. Maybe you have moible number data a system that sends cart-saving emails to users who have abandoned their carts. Why do we do this? What if we have set up standard events so that we can track form submissions as a target? What's the benefit here? We have to step back and think for a moment to understand. Submitting a form on our website is important. No matter what service we use to track our marketing efforts year after year, this is what we want to keep track of.

Trace information. By using Tag Manager and setting this form submission as an event, we stay super flexible in the following scenarios: Starting to work with a new affiliate that pays for form submission but want your own to launch? We already have the event setup, we just need to set up the rules in the tag manager. Want to try the hot new web analytics platform? No additional tags are needed on the page, just tweaking the tag manager. One of your services has improvements to its snippets and needs an update? A piece of cake. We can make it.
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