For customers, the main benefit is

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Wireless Beacon devices installed, in a chain's stores, accompany customers in their shopping experience through "push" notifications relating to products, prices, promotions or offer personalized digital coupons that can be used directly at the cash register at checkout. To be intercepted by personalized messages from a store, the customer must have the Brand's application installed on their smartphone and have Bluetooth activated. Beacon devices installed in the store intercept the user's smartphone and send them a push notification. If a customer has already been “found” previously by the Beacons, there will be a history of visits and purchases made in the store which represents a pool of data from which to draw to personalize notifications based, for example, on the products most purchased by that customer or to create dedicated offers.


What are the benefits of proximity marketing? Proximity Marketing is a way of using mobile services aimed at expanding the relationship between points of sale and digital platforms to make the digital experience and the in-store purchasing experience of its customers even more complete . For customers, the main benefit is experiencing a more engaging and personalized shopping experience , created based on their preferences and desires. Increased customer satisfaction asia email list leads to a greater predisposition to purchase and, indirectly, to loyalty towards brands. And for companies? Proximity Marketing actions are designed for a specific and localized audience. Brands that use this strategy in their campaigns, in addition to consolidating the relationship with existing customers , can intercept new potential buyers by improving their purchasing experience and obtaining important benefits.


In summary, Proximity Marketing allows brands to: build long-term customer relationships and generate engagement through mobile applications and through the consumption of valuable information at the right time and in the right place; these resources are relevant to the products the user is looking at; collect user data to detect and understand intentions, consumption habits and preferences related to offline purchasing situations that are difficult to find; bring the user experience to a level of maximum integration between the online shopping experience and the offline shopping experience to make it more engaging and personalized; support the development of a more robust sales and marketing strategy for sales in both channels (online and offline).