The risk of hindering the entire performance

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In , the "Four Little Dragons" have implemented the fully managed model. Suddenly, this model, in which merchants focus on supplying products and the platform is responsible for operations, has been sought after by a large number of merchants due to its traffic bonus and fast logistics timeliness. As a result, it is difficult for POP merchants to compete with fully managed merchants in terms of logistics capabilities, and store traffic has also declined. However, under the semi-managed model, merchants still have great freedom and can be


responsible for operations, pricing, and marketing themselves. At the same time, the platform is responsible for logistics performance, which can not only ensure timeliness, but also reduce the cost during holidays, special periods, or affected by  of the contract when Malaysia Phone Number Data uncontrollable factors such as workers' strikes affect the performance of the contract. According to data provided by AliExpress, the logistics fulfillment time for POP (merchant-operated) merchants is about - days. After the platform is responsible





for it, Cainiao Logistics behind AliExpress provides infrastructure support, and the arrival time will be even faster. Fast, with an average improvement of about days. After joining semi-hosting, merchants' products can be added to the Choice channel. On the user side, the channel not only provides services such as free shipping, free shipping and returns, but also selects a large number of low-priced products. For sellers, it is easier to achieve sales growth after products are labeled with Choice. In January , orders from the Choice channel already accounted for half of the overall order volume on the platform.