The first link priority rule to the navigation link over the body text link.

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However, these experiences date back several years. With Google making hundreds of updates to its algorithms each year, it is difficult to consider these results as a reliable answer in 2023. This is why we recommend that businesses use user-friendly, SEO-friendly anchor text in navigation menus.

This approach allows you to account for user needs and the first link priority rule without taking additional steps, such as moving the location of your navigation menu in your website's source code. What is the difference between first link priority and selective link priority? The difference between first Australia Phone Number Data link priority and selective link priority is which link Google selects. In the case of selective link priority, the theory is that Google chooses a link other than the first internal link. In contrast, the theory of first link priority dictates that Google chooses the first internal link.



Outline your site architecture Based on the discussions you had in Step 1 of this checklist, you should know if your company wants to create a new site architecture . If so, it's important to take an active role in this process, as site architecture is essential to search engine optimization. Define the optimal site structure for your business. You can also consider: What URLs should be in your navigation? What URLs should be in your footer? Which URLs should update their slug In addition to approving the website architecture you recommend, you will likely need to collaborate with other team members on this project.