Link Building: What it is, what it is for and how to gain quality links
It's not clear how Google determines the relevance of results on its search pages. But it has always been clear to SEO experts that Link Building is among the criteria for this evaluation.Search engine algorithms take into account how many and how rel Chinese Overseas Asia Number Data evant sites are that link to your domain. It's like a person consulting a third party to determine whether or not they trust you.
Therefore, mastering the techniques and strategies for capturing these links is fundamental to the success of any SEO and content strategy.
In this content you will find everything about Link Building from concept to practice, its advantages and best strategies. Discover how to stand out on Google.
What is Link Building
How important is Link Building in SEO
How to evaluate the quality of Links
How to put together a Link Building strategy
Useful tools
Reach the top of Google
What is Link Building
Link Building is the name given within the digital marketing universe to the set of techniques and strategies for capturing backlinks for websites. In free translation, the term means “link building”.
Links have been a crucial part of Google's ranking factors since its inception. In fact, this was one of the search engine’s differences in offering a better experience to users.
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This is because algorithms understand links as “recommendations” , a certificate of relevance or authority that websites guarantee a given page.
Thus, when SEO ( Search Engine Optimization ) began to become popular, the Link Building strategy became its main Off Page pillar (criteria external to the page you want to position).
In the beginning, the evaluation of links was purely quantitative, that is, the more links, the better evaluated.
Several strategies for mass generation of links and automation have emerged taking advantage of this approach. Today these practices are defined as black hat, considered inappropriate and subject to punishment by search engines.
With advances and refinement of algorithms, the quality of these links and the relevance of the sites that made them began to have increasing weight. After all, the intention of search engines was to offer the best results for their users.
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